BRANDING

THE HAMPTONS POUR

For The Hamptons Pour, I wanted the design to capture the essence of coastal luxury and the refreshing, laid-back elegance that defines the Hamptons lifestyle. To convey this, I decided to use a flowery design intertwined with soft blue tones to represent the ocean’s calming yet vibrant influence.

The floral elements were carefully chosen to bring a sense of sophistication and natural beauty, incorporating delicate, almost ethereal flowers that evoke the blossoming landscapes of the Hamptons.

WINE BRAND

TATE EFFECT

The Tate Effect is as much a visual experience as it is a sensory one. The design of the bottles embodies the essence of Tate McRae—bold, striking, and undeniably unique. The rich, creamy base symbolizes purity and depth, while the vibrant red accents inject a fiery, passionate energy, capturing Tate's boldness and the raw emotion at the core of her music. The deep black elements add a layer of mystery and sophistication, reflecting Tate’s edgy yet thoughtful persona.

Each bottle feels like a statement piece, designed not just to sit on your vanity but to command attention. The sharp lines and sleek curves mirror Tate's modern style, effortlessly blending elegance with attitude. The combination of cream, red, and black is an intentional reflection of her artistic journey—soft yet fierce, delicate yet powerful, with layers of complexity that invite you to look closer. It’s a fragrance line that doesn’t shy away from making a statement, just like Tate herself, offering a bold visual aesthetic to match the depth and impact of the scents inside.

PERFUME

BEAUTY SKINCARE

For Pure Bliss, I wanted the brand’s design to reflect the natural, soothing qualities of the skincare products while maintaining a sense of luxury and elegance. I opted for a simple, yet impactful logo that would evoke a feeling of purity and calm. The logo is hand-drawn to give it a personal, organic touch—something that feels crafted with care and attention, just like the products themselves.

I kept the design minimal, focusing on clean lines and soft curves to create a sense of tranquility and simplicity. The hand-drawn nature of the logo adds a unique, authentic vibe, emphasizing the brand’s commitment to natural ingredients and the idea of pure self-care. It’s not overly ornate, but rather understated and elegant—perfectly in line with the brand’s ethos of offering skincare that enhances beauty without unnecessary complexity.